August 29, 2013 by Beans Ahoy
So Capital Coffee is a well known roaster of green coffee from around the world and I was therefore looking forward to trying Caffe Capital. I must admit that I spent some time thinking to myself what this place could be like rather than going to it with a completely open mind. I imagined that as Capital are roasters that it would be full to the rafters of different coffees from all over the world, in various roasts, and all for your tasting…
No. Not even close.
Initially I thought I had walked into the wrong shop. It was…a cafe. Nothing more. To be honest I couldn’t differentiate it from any other high street cafe. The furniture was worn, the colour scheme was ordinary, there was no choice as to what coffee I had, and the quality of the experience was not what I would have expected from someone such as Capital.
I like Capital however, so here are my tips for their coffee shop. Free of charge.
(1) They have a great colour scheme for their website, why not continue that in the store? Walnut colour wood floor, black furniture, Bronzy-gold highlights. It doesn’t need to be expensive, simple and rustic.
(2) CHOICE OF COFFEE! You have access to dozens of coffee yet in store you have one choice.
(3) Make bags of all the different types of Capital coffee available for sale in store! I would have thought this was a given.
(4) Get rid of the icecream fridge. It’s a nicknack and detracts from your focus. Don’t try and be all things to all men. You guys are all about the coffee, make sure that is what people remember you for.
That’s for starters. As for the coffee, that was really pretty decent. Good temperature, good flavour, certainly better than your average high street coffee.
If you would like some more tips on your store Capital feel free to drop me an email through the details on this blog. That store could be the talk of the town.
P.S. Please do read comments below to get an opposing view of Caffe Capital as well as the perspective I am coming from.