Starbucks to open in Vietnam

Leave a comment

January 7, 2013 by Beans Ahoy

I had to do a double take when I read that. Vietnam is not only a country that is quite difficult to do business in, but it’s also inundated with coffee. Thing is though, it’s not very good coffee. They have a huge production of robusta so strong it can make your eyeballs pulsate. The coffee in Vietnam is also traditionally served on the sides of streets, or in run down shacks, so it’s going to be very interesting to see what Starbucks makes of the local market.

I wouldn’t underestimate Starbucks though. They sell more than coffee, opting for a whole lifestyle type experience, and I think the growing middle class in Vietnam will clamber to get a shot of the Starbucks experience. Many of the relics of communism in Vietnam are gone and replaced with a vibrant and commercial orientated attitude to living.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: